Wednesday, April 30, 2008

Step 2: Find Retailers Who Will Sell the Foam Asterisk

On the phones again. Calls to Chicago, New York, St. Louis. Call after call to retailers that sell products to baseball fans. Call after call.

Well it didn’t take to long before I could recite their reply. “Sure we think we can sell them... but we have licensing deals with MLB and we don’t really want to jeopardize our licensing relationships.”

Okay, I guess I understand. I am a business major and I guess I might feel the same as them. But it did bother me; the influence one big industry can have over independent store owners. But that’s okay I guess. I’m a big boy. There’s more than one way to sell a foam Steroid/Asterisk.

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